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Over the years, hackers have developed sophisticated tactics aimed at finding and exploiting vulnerabilities. Currently, the increasing losses arising from fraud account for 5 percent of the total revenue of the company. With the growing amount of data generated from various transactions, businesses are now taking proactive steps to minimize losses from cyber threats and fraud. As such, identification and prevention of fraud have become one of the top priorities across a range of industries.

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What is App Analytics?

App analytics monitor mobile, desktop, and other device applications' performance. Companies are using software from app analytics to decide more quickly and stay informed. The introduction of new insights enhances the product, marketing, and overall profitability of businesses. Companies unlock opportunities for growth with app analytics, while they run huge risks without them.

App analytics tools provide real-time insights into the web, wearable and mobile applications' pe