In the 1980s, Michael Porter emerged as a notable proponent of the market-based positioning methodology as a means to achieve strategic competitive advantage. As technology advances, there is a heightened level of competition, workplace cultures evolve, and employees acquire greater expertise in crafting exceptional value propositions.
A multitude of scholars and researchers have put forth alternative frameworks in an effort to achieve Profitability and sustainable competitive advantage. Rumel
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Effective customer service requires understanding how the custome
Marketing, these days, is shifting towards developing great ideas and creating customer experiences that consumers discuss further in their circle. The focus of the marketing effort is on building a brand image. To supplement this organizations need to develop a culture that lives the brand.
Top brands have been built by communicating their message to the most loyal customers who then shout it out to their friends and a chain starts making the brand a known name. Leading brands, today, strive
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