product strategy (3)

 

 

12201520472?profile=RESIZE_710x Today’s competitive environment calls for unique approaches to win customers.

 Following the identification of a consumer category, organizations need to determine which customers to target and how.  It is necessary to agree on the full scope of the customer job, including their underserved and overserved needs. Now is the moment for Leadership to consider and choose the most suitable strategy required for market success.  It is time to determine whether it is necessary to add a new feature to

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12183827681?profile=RESIZE_710xOne of the main cause of most Innovation failures is a lack of understanding of client requirements.

With the abundance of data available today, organizations should have no trouble understanding what their customers want to achieve.  But this is not the case.  In virtually all cases, data is used to find correlations rather than causes.

The Jobs-to-Be-Done (JTBD) Theory assists in comprehending client preferences by concentrating on what drives a purchase.  The JTBD Theory approaches the innovati

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8673855276?profile=RESIZE_400xMarketing, these days, is shifting towards developing great ideas and creating customer experiences that consumers discuss further in their circle.  The focus of the marketing effort is on building a brand image.  To supplement this organizations need to develop a culture that lives the brand.

Top brands have been built by communicating their message to the most loyal customers who then shout it out to their friends and a chain starts making the brand a known name.  Leading brands, today, strive

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