product strategy (3)



12201520472?profile=RESIZE_710x Today’s competitive environment calls for unique approaches to win customers.

 Following the identification of a consumer category, organizations need to determine which customers to target and how.  It is necessary to agree on the full scope of the customer job, including their underserved and overserved needs. Now is the moment for Leadership to consider and choose the most suitable strategy required for market success.  It is time to determine whether it is necessary to add a new feature to

Read more…

12183827681?profile=RESIZE_710xOne of the main cause of most Innovation failures is a lack of understanding of client requirements.

With the abundance of data available today, organizations should have no trouble understanding what their customers want to achieve.  But this is not the case.  In virtually all cases, data is used to find correlations rather than causes.

The Jobs-to-Be-Done (JTBD) Theory assists in comprehending client preferences by concentrating on what drives a purchase.  The JTBD Theory approaches the innovati

Read more…

8673855276?profile=RESIZE_400xMarketing, these days, is shifting towards developing great ideas and creating customer experiences that consumers discuss further in their circle.  The focus of the marketing effort is on building a brand image.  To supplement this organizations need to develop a culture that lives the brand.

Top brands have been built by communicating their message to the most loyal customers who then shout it out to their friends and a chain starts making the brand a known name.  Leading brands, today, strive

Read more…

    About Us

    The GlobalRisk Community is a thriving community of risk managers and associated service providers. Our purpose is to foster business, networking and educational explorations among members. Our goal is to be the worlds premier Risk forum and contribute to better understanding of the complex world of risk.

    Business Partners

    For companies wanting to create a greater visibility for their products and services among their prospects in the Risk market: Send your business partnership request by filling in the form here!