A business is sustainable if it continues to grow. However, it is hard for any business owner to estimate the firm's growth in a year or during a certain time period. Likewise, it is challenging for leaders to imagine the following scenarios:
- How much growth does their company require?
- Should sales growth or margin expansion take precedence? How can the two be reconciled?
- How can true growth be achieved?
Sustainable growth necessitates a Capabilities-driven Strategy (CDS) as opposed to conventiona