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Marketers are fascinated by why some products or services achieve massive popularity while others are swiftly forgotten. Historically, the same charm that once glued people to their TV screens now compels us to frequently check our smartphones.

Nir Eyal, the author of the bestseller "Hooked: How to Build Habit-Forming Products," illustrates how the most engaging products follow a strategy called "the Hooked Model." With his background in both technology and psychology, Eyal has developed this mod

Potential opportunities always surround leaders.  It is up to them to pounce on those or regret overlooking them, when someone else takes advantage of them.

Leaders’ personal beliefs and assumptions often clash reality.  The trait is categorized as “confirmation bias” in Psychology, where individuals pick the data that supports their existing opinions and approaches and doubt information which defies their mindsets.  Leadership needs to develop themselves to the level to consider the slight hints

Most organizations aren’t ready to deliver great Customer Experiences across all channels.  Many of them have invested heavily in conventional methods of doing business, backed by in person or over-the-phone customer experience.  This has led to creation of siloed operational structures within companies, where each silo operates individually.

With the advent of digital channels, these organizations set out to use and proffer their services via digital channels.  They did this by creating discrete