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Customer Acquisition & Monetization - Keys to your Business Model

Posted by Enrique Raul Suarez on January 20, 2017 at 5:32

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Customer Acquisition & Monetization - Keys to your Business Model

Source: Slide Share featuring David Skok, General Partner at Matrix Partners

Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.

You can download the presentation in the below link:

customeracquisitionmonetization.pdf

Views: 102
Tags: &, acquisition, customer, inbound, marketing, monetization
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