Clarity of Message: Why You Need A Great Message & How To Create It
Source:
David Skok and Mike Troiano
for ENTREPRENEURS
Intro
In the early stages of their business, founders often struggle to come up with really strong messaging to describe what they are selling, and this has a huge impact on their ability to raise money, find customers, and attract employees. This is not that surprising, as it can be really hard to arrive at great messaging that is simple and appealing. This post focuses on how
