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Organizations typically focus on Customer-centric Design in their Strategic Planning and overlook the critical driver of Performance, Growth and Operational Excellence—their employees.  With cut-throat competition now the norm the realization has become clearer that employees are:

• The face of the business and create lasting—or perishing—brand impression.
• Sources of innovation and organizational knowledge.
• Representation of the company’s service philosophy.
• Expected to live by its Organizational Cult

Company branding is just one of the main components of your advertising program, particularly when you're making an effort to set up your institution's position in the market. There is no denying the fact that it is one of the important points on which the entire growth of any business depends. Fantastic branding can help position your company to entice the right type of customer for your company. The vital thing that branding is actually about is differentiating yourself. Business branding isn'

Your little effort can give you the ability to establish your right to the logo ( any word, graphic, sound or color combination) in court, prevents similar names from being registered by other businesses. Actually, it is that kind of asset any investor would be interested in knowing you have, as part of an intellectual property audit. Only 3 days and you can start to use it. Following is the report through which you can register logo and covers the possible problems at each step.

• Availability o

Clarity of Message: Why You Need A Great Message & How To Create It

Source:

David Skok and Mike Troiano

for ENTREPRENEURS

 Intro

In the early stages of their business, founders often struggle to come up with really strong messaging to describe what they are selling, and this has a huge impact on their ability to raise money, find customers, and attract employees. This is not that surprising, as it can be really hard to arrive at great messaging that is simple and appealing. This post focuses on how

Based on research with almost 200,000 consumers in 40 countries, the ad agency Young & Rubicam developed a Brand Value framework called the Brand Asset Valuator (BAV).  BAV is based on one of the most extensive research programs on branding ever conducted.

Here is the essence of BAV.  Brand Value can be measured by applying understanding and analysis to 4 pillars:

1. Differentiation,
2. Relevance,
3. Esteem, and
4. Knowledge.

As a brand forms and grows, it develops strengths across these 4 pillars, typically in t

RISK%20ANALYSIS%20OF%20SHOPPERS%20STOP%20PRESENTATION.pptx

This is the more detailed version of Shopper Stop Risk Analysis of the previous one. I have included other more important points to the previous analysis.

Hope you will like it. I will be more than happy to get your response on the same.

"Your brand is created out of customer contact and the experience your customers have of you" - Stelios Haji-Ioannou, Chairman, EasyGroup

The risk management departments are sometimes perceived in negative light due to their role in the organization. The business operation teams view the risk management departments as office police, watch dogs, critics and messengers of bad news. The basic job function of the risk management departments is to:

1. Conduct audits and reviews of business operations and