customizers (1)

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Customers, these days, demand ever-higher levels of personalized products and services to suit their needs. Their demand is grounded on technological disruption and access to up-to-date information. They believe that in an economy characterized by disruption and operational innovation—that makes customization possible—they have an excellent chance of getting customized offerings from the suppliers.

Thus, Product Strategy needs to evolve and become more robust, accordingly, to keep up with changin

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