cvp (1)

3 Practices of Product Launch Strategy

10063155661?profile=RESIZE_400xMature markets, where the customer base begins to stagnate, call for structured Organic Growth founded on a superior Customer Value Proposition (CVP).  CVP encompasses all that is gained by customers for the money they pay—material as well as intangible.  Customer Value can be articulated by the equation:

Customer Value = 
(Product Performance + Service Delivered + Image)/
Price Paid

 

CVP endeavors can be lacking due to many reasons such as use of incorrect Research Method, misapplication of a corre

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