Mature markets, where the customer base begins to stagnate, call for structured Organic Growth founded on a superior Customer Value Proposition (CVP). CVP encompasses all that is gained by customers for the money they pay—material as well as intangible. Customer Value can be articulated by the equation:
Customer Value =
(Product Performance + Service Delivered + Image)/
Price Paid
CVP endeavors can be lacking due to many reasons such as use of incorrect Research Method, misapplication of a corre
