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Revenue assurance is used both to identify an operation conducted within telecommunications service providers and is a common term for a similar small business unit. Revenue assurance is a proactive solution to potential or real issues with under-performance activities, most often related to billing and revenue collection.

A specialized revenue assurance department may undertake some of the procedures associated with identifying, rectifying, or preventing errors, although responsibility for reven

Transforming a product-driven firm to a customer-driven enterprise is inevitable in order to stay ahead in today’s extremely competitive markets. The days of mass marketing, mass media communications, and little-to-none direct interface with customers are long gone. The emphasis, now, should be on maximizing customer relationships and becoming customer-driven organizations rather than merely selling products. The technological advancements of this age offer potent tools for organizations to util