The Never-Ending Journey: In Search of Product-Market-Fit
By David Skok
Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market fast enough. Figuring out how to reach customers and break through to Product-Market-Fit remains one of the hardest parts of building a successful startup.
This post introduces a four stage framework and checklist for founders to use when searching for Product-Market