The pace at which Generative AI has entered the enterprise conversation is unmatched. From boardrooms to frontline operations, leaders are under pressure to “do something with GenAI.” In response, organizations launch pilots, subscribe to tools, and run internal demos. But after twelve months, most have little to show beyond scattered prototypes and inflated expectations.
The challenge is not adoption. It is orchestration. When organizations fail to treat GenAI as a systemic capability, experimen
