8028274262?profile=original

Another Successful Example on How to Compete: Putting Customers before Products (From Selling Hospital Beds to Protecting Patients)

Source:

 

MIT - CISR

Authors:

Moloney, Kate
Ross, Jeanne W.
Beath, Cynthia M.

Abstract: Hill-Rom Holdings started producing wooden furniture for hospitals in 1929. By 2017, the company was a diversified medical technology and services company. To leverage digital technologies, Hill-Rom was transforming from its traditional lines of business to a company that was leveraging data to ensure patient safety and satisfaction. The transformation required new approaches to innovation and sales. It also demanded new talent. This case describes the company’s transformation journey.

Topics:

Business Models
IT-based Business Transformation
Digital Innovation

You can download the article in the below link:

MIT_CISRwp422_Hill-Rom_MoloneyRossBeath.pdf

Votes: 0
E-mail me when people leave their comments –

You need to be a member of Global Risk Community to add comments!

Join Global Risk Community

    About Us

    The GlobalRisk Community is a thriving community of risk managers and associated service providers. Our purpose is to foster business, networking and educational explorations among members. Our goal is to be the worlds premier Risk forum and contribute to better understanding of the complex world of risk.

    Business Partners

    For companies wanting to create a greater visibility for their products and services among their prospects in the Risk market: Send your business partnership request by filling in the form here!

lead