Enrique Suarez Presenting:
OneBankAssure: Customer Intimacy Through Machine
|OneBankAssure: Customer Intimacy Through Machine Learning||Beath, Cynthia M.
Ross, Jeanne W.
|Working Paper||Data Management, Analytics, and Use
IT-based Business Transformation
Abstract: OneBankAssure [a pseudonym] sought to delight its customers by delivering new digital value propositions that exploited new data scie