it-based (6)

8028274074?profile=original

Enrique Suarez Presenting:

OneBankAssure: Customer Intimacy Through Machine

Learning

By:

MIT CISR

Title Author(s) Type Topic(s) Comments Date
OneBankAssure: Customer Intimacy Through Machine Learning Beath, Cynthia M.
Tarafdar, Monideepa
Ross, Jeanne W.
Working Paper Data Management, Analytics, and Use
Enterprise Architecture
IT-based Business Transformation
0 2018-03-12

Abstract: OneBankAssure [a pseudonym] sought to delight its customers by delivering new digital value propositions that exploited new data scie

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Learning How to Test and Learn

8028274855?profile=original

Learning How to Test and Learn

By: MIT CISR

Author(s)

Ross, Jeanne W. and Fonstad, Nils O.

Type:

Research Briefing

Topics:

Digital Innovation

Business Agility

IT Governance

IT Investment and Portfolio Management

IT-based Business Transformation

2018-02-15

Abstract: To counter pervasive uncertainties in the business and technology environment and prioritize the most strategic innovation projects from myriad options, companies can take a test-and-learn approach to innovation investments. From our analysis of t

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8028270057?profile=original

Northwestern Mutual’s Digital Transformation: Redesigning IT

Source:

MIT-CISR

Author(s): Sebastian, Ina, Beath, Cynthia M., Ross, Jeanne W.

Type: Working Paper

Topics: Design/Management of the IT Unit, IT-based Business Transformation

Date: 2017-10-26

Abstract: While in 2017 Northwestern Mutual had been in business for 160 years, management believed that success in the digital economy would require delivering digital products and services to extend the value that customers were receiving from the compa

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Digitized ≠ Digital

8028268270?profile=original

Digitized ≠ Digital

By:

Ross, Jeanne W.
Beath, Cynthia M.
Sebastian, Ina

MIT CIRS

Abstract: To succeed in the digital economy, companies need to be both digitized and digital. Despite the similarity of the words, there is a big difference. Digitization is an operational necessity and involves standardizing business processes. To become digital, leaders must articulate a visionary digital value proposition for customers and deliver it in the form of digital offerings. This briefing clarifies what is in

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8028274262?profile=original

Another Successful Example on How to Compete: Putting Customers before Products (From Selling Hospital Beds to Protecting Patients)

Source:

 

MIT - CISR

Authors:

Moloney, Kate
Ross, Jeanne W.
Beath, Cynthia M.

Abstract: Hill-Rom Holdings started producing wooden furniture for hospitals in 1929. By 2017, the company was a diversified medical technology and services company. To leverage digital technologies, Hill-Rom was transforming from its traditional lines of business to a company that was leveragin

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Define Your Digital Strategy—Now

8028237066?profile=original

Enrique Suarez Presenting:

Define Your Digital Strategy—Now

Source:

Ross, Jeanne W.
Sebastian, Ina
Fonstad

Center for Information Systems Research (CISR)

M.I.T

2015-06-18

Abstract: The confluence of social, mobile, analytics, cloud, Internet of Things, and other powerful, readily accessible technologies is disrupting businesses in all industries. Success requires a coherent digital strategy that is informed by the capabilities of these technologies. Leaders guide investment decisions by focusing on eithe

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