Enrique Suarez Presenting:

OneBankAssure: Customer Intimacy Through Machine

Learning

By:

MIT CISR

Learning How to Test and Learn

By: MIT CISR

Author(s)

Ross, Jeanne W. and Fonstad, Nils O.

Type:

Research Briefing

Topics:

Digital Innovation

Business Agility

IT Governance

IT Investment and Portfolio Management

IT-based Business Transformation

2018-02-15

Abstract: To counter pervasive uncertainties in the business and technology environment and prioritize the most strategic innovation projects from myriad options, companies can take a test-and-learn approach to innovation investments. From our analysis of t

Northwestern Mutual’s Digital Transformation: Redesigning IT

Source:

MIT-CISR

Author(s): Sebastian, Ina, Beath, Cynthia M., Ross, Jeanne W.

Type: Working Paper

Topics: Design/Management of the IT Unit, IT-based Business Transformation

Date: 2017-10-26

Abstract: While in 2017 Northwestern Mutual had been in business for 160 years, management believed that success in the digital economy would require delivering digital products and services to extend the value that customers were receiving from the compa

Digitized ≠ Digital

By:

Ross, Jeanne W.
Beath, Cynthia M.
Sebastian, Ina

MIT CIRS

Another Successful Example on How to Compete: Putting Customers before Products (From Selling Hospital Beds to Protecting Patients)

Source:

MIT - CISR

Authors:

Moloney, Kate
Ross, Jeanne W.
Beath, Cynthia M.

Enrique Suarez Presenting:

Define Your Digital Strategy—Now

Source:

Ross, Jeanne W.
Sebastian, Ina
Fonstad

Center for Information Systems Research (CISR)

M.I.T

2015-06-18

Abstract: The confluence of social, mobile, analytics, cloud, Internet of Things, and other powerful, readily accessible technologies is disrupting businesses in all industries. Success requires a coherent digital strategy that is informed by the capabilities of these technologies. Leaders guide investment decisions by focusing on eithe