digitizing (1)

Digitized ≠ Digital

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Digitized ≠ Digital

By:

Ross, Jeanne W.
Beath, Cynthia M.
Sebastian, Ina

MIT CIRS

Abstract: To succeed in the digital economy, companies need to be both digitized and digital. Despite the similarity of the words, there is a big difference. Digitization is an operational necessity and involves standardizing business processes. To become digital, leaders must articulate a visionary digital value proposition for customers and deliver it in the form of digital offerings. This briefing clarifies what is in

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