Every time a new tariff headline hits, the same tired playbook comes out. Panic meeting. Quick price review. Knee-jerk supplier calls. A memo to “monitor developments.” This is not Strategy. This is playing whack-a-mole while the floor is shifting under you.
Tariffs today aren’t isolated events—they are part of an ongoing realignment of global trade. Retaliatory measures, targeted sector restrictions, and politically motivated policy swings have hardwired volatility into the system. This isn’t ab
