divergent thinking (1)

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Creativity is a key driver of innovation, enabling organizations to stay ahead in an ever-changing business environment. However, cultivating creativity requires more than just hiring creative people. It demands a supportive environment and the right combination of skills and processes that encourage innovation.

Teresa Amabile’s Componential Theory of Creativity, introduced in 1983, offers a powerful framework for understanding how creativity works. Amabile’s research reveals that creativity aris

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