Creativity is a key driver of innovation, enabling organizations to stay ahead in an ever-changing business environment. However, cultivating creativity requires more than just hiring creative people. It demands a supportive environment and the right combination of skills and processes that encourage innovation.
Teresa Amabile’s Componential Theory of Creativity, introduced in 1983, offers a powerful framework for understanding how creativity works. Amabile’s research reveals that creativity aris
Business Transformation
Employee behaviors are critical for the success of
Research by PwC indicates that leading companies are in a near perpetual state of Reorganization. This upsurge in
Initiatives aimed at improving performance are often launched with great uproar, costing an organization significant investments. Such initiatives necessitate extensive changes in the