In an era of digital business and rapid technology change, virtually no company can ignore the imperative to innovate. Failing to do so
is an invitation to lose business.
To learn how companies are responding to this mandate, PwC conducted a major global study in 44 countries. The goal was to understand how leaders view innovation and what is being done to reap its rewards. Findings showed that companies are struggling with aligning innovation efforts with business strategy. Companies across a wi
