When COVID-19 began rampaging across the U.S., every business — no matter the sector or industry — had to examine and/or rethink its strategy. In short, the pandemic highlighted the value of preparing for the unexpected through risk analysis and management. Risk analysis is the strategic process of assessing the likelihood of an adverse event and working to minimize future negative unforeseen effects.
While risk analysis may not be able to avert natural disasters or preclude catastrophic events,