intuition (1)

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Every executive has a roadmap. Few have the engine. That is why most strategies sputter out post-kickoff. It is not the plan, it is the absence of a system that absorbs change, digests feedback, and evolves in real time. What you need is a loop. Not a milestone tracker. A living, breathing loop.

Enter the 4I Framework, or the Organizational Learning Loop, designed to make Organizational Learning the engine room of execution. Not as a theory, but as infrastructure.

Coined by Crossan, Lane, and Whi

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