There’s an undeniable shift occurring in the business world right now. In fact, it’s been forming since 2007. I’ve coined the phrase the See-Through Economy to encapsulate the shift towards transparency and accountability brought on by new technology and social media.
Since the invention of the smartphone in 2007, consumers have started to exercise their sharing power. Pocket-sized computers alongside world-wide social websites have empowered the everyday customer to influence the integrity of a
