Strategy Development is much more than prediction. It is not consensus. It is a bet. Every strategic decision is a wager on what will matter, what will shift, and what will win. The best organizations are not the ones that get it right every time—they are the ones that understand what kind of bet they are making, and why.
Strategic Planning turns these bets into systems. It makes the implicit explicit. It aligns resources, creates targets, builds accountability. But planning alone is never enough
