Why do some strategies fail spectacularly while others propel organizations to new heights? Richard Rumelt, one of the leading thinkers in strategic management, offers a simple yet profound answer: evaluation. Rumelt’s Strategy Evaluation Framework is a powerhouse of insights, cutting through the complexities of business to focus on what really matters. The 4 criteria of Consistency, Consonance, Feasibility, and Advantage provide the perfect lens for organizations to scrutinize their strategies
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