Customer Acquisition & Monetization - Keys to your Business Model
Source: Slide Share featuring David Skok, General Partner at Matrix Partners
Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.
You can download the presentation in the below link: