Digitized ≠ Digital
Ross, Jeanne W.
Beath, Cynthia M.
Abstract: To succeed in the digital economy, companies need to be both digitized and digital. Despite the similarity of the words, there is a big difference. Digitization is an operational necessity and involves standardizing business processes. To become digital, leaders must articulate a visionary digital value proposition for customers and deliver it in the form of digital offerings. This briefing clarifies what is involved in these two essential transformations and describes Schneider Electric as an example of how a company progresses from digitized to digital.
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