Global expansion is a complex dance. It's not just about spotting market opportunities or assuming that what works at home will work everywhere else. In fact, entering new markets without a clear understanding of the "distances" involved often leads to expensive missteps. The CAGE Distance Framework, introduced by Pankaj Ghemawat, offers a structured method for assessing the hidden barriers that make global ventures challenging.
The CAGE framework pinpoints four types of distance—Cultural, Admini
