Edwards Deming described the purpose of an organization in New Economics, on page 51, as:
"The aim proposed here for any organization is for everybody to gain - stockholders, employees, suppliers, customers, community, the environment - over the long term."
Like so much of what Deming said that makes sense to me. It is my sense the "conventional wisdom" would state something more along the lines of the purpose of a company is to make money. I would not agree. Rewarding the owners is impo