strategic analysis (1)

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In today’s rapidly changing market landscape, organizations need more than just a basic understanding of their competitors. Simply knowing what your rivals are doing isn’t enough. The key to outmaneuvering the competition lies in predicting their next moves before they make them. Strategic analysis gives you the map, Four Corners Analysis gives you the GPS.

Michael Porter’s Four Corners Analysis breaks down competitor behavior into two key dimensions: Motivations and Actions. These dimensions, i

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