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COVID-19 is shaping a “New Normal”—a Low Touch Economy that requires a strategic response.pic-1-Strategy-Development-Responding-to-COVID-19-240x300.jpeg?profile=RESIZE_710x

The world is changing. Forced isolation and social distancing restrictions have been put into place with the advent of the COVID-19 health crisis. This is not expected to end soon but is expected to have a lasting effect on the world. In fact, a new generation of consumer behaviors is already being shaped.

The new world will not be better off or worse. It will be different. During this period of influx, some

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