go-to-market (3)

The routes to market that Consumer Packaged Goods (CPG) companies use to sell and service their trade account is essentially critical.picture-1-Go-to-Market-225x300.jpeg?profile=RESIZE_710x It determines their sales volume, their ability to deliver the proper levels of customer service in a cost-effective manner, and their success at securing scarce retail shelf space for their products.

Yet, only a few CPG companies have a comprehensive conceptual framework for optimizing their routes to market.

Diving into a Go-to-Market (GTM) Strategy

The Go-to-Mark

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Stiff market competition, expansion into new territories, product portfolio extension, and gaining new capabilities are the prime reasons why more and more organizations are seriously looking into the prospects of—and carrying out—Mergers and Acquisitions. However, only a few M&As achieve their desired revenue objectives.

Revenue Synergies are a decisive factor in closing such deals. However, identifying precisely where these Revenue Synergies lie and then capturing them isn’t as easy as it sound

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Zero to $50M – A Roadmap of the Key Stages, and How to Win at Each Stage

By David Skok

ForEntrepreneurs

There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage.

In my talk at SaaStr 2018, I will lay out the roadmap, and detail the keys to success at each stage.

The talk is aimed at technical/product founde

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