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Rising competition and introduction of new ways of capturing large amounts of cus
The routes to market that Consumer Packaged Goods (CPG) companies use to sell and service their trade account is essentially critical.
It determines their sales volume, their ability to deliver the proper levels of customer service in a cost-effective manner, and their success at securing scarce retail shelf space for their products.
Yet, only a few CPG companies have a comprehensive conceptual framework for optimizing their routes to market.
The Go-to-Mark
Stiff market competition, expansion into new territories, product portfolio extension, and gaining new capabilities are the prime reasons why more and more organizations are seriously looking into the prospects of—and carrying out—Mergers and Acquisitions. However, only a few M&As achieve their desired revenue objectives.
Revenue Synergies are a decisive factor in closing such deals. However, identifying precisely where these Revenue Synergies lie and then capturing them isn’t as easy as it sound
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