segmentation (6)

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Supply Chains often get disrupted by calamities that are beyond human control.  Natural disasters, such as tsunamis and floods, in the last decade have drastically affected major businesses—from automobiles to technology, to travel, to shipments—and exposed critical weaknesses in Supply Chain mechanisms around the globe.  And, now, we are living through a global disruption of an unparalleled nature, COVID-19.

Organizations that rely on single-source suppliers, common parts, and centralized invent

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The advantages of Smart Customization are more visible in the manufacturing industry—owing to fairly speedy cash recoveries when factory costs are aligned to customer value. It is becoming an integral pillar to Product Strategy in many organizations.

However, services sector can also benefit from smart customization, but this demands relatively closer interactions with customers and more flexible systems for providing offerings. Service sector is more complexity ridden, yet offers more opportunit

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Is Your Customer Strategy Really Robust?

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In these challenging times, it’s no longer enough to target a few, select purchasers and develop products for that clientele. The key ingredient that most leaders overlook while serving their clients is a thoughtful and planned Customer Strategy.

A robust Customer Strategy entails speaking the language of the customers, knowing how to anticipate their needs, working closely with them, and coming up with solutions to problems that have not been stated yet. This necessitates concentrating on develo

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Virtually all cyber exposure programs today are directed at addressing the cyber exposures an organization faces from its own resources and activities and from outside sources. This is necessary but not sufficient.

Why? Because most organizations also face secondary cyber exposures that they are neither aware of nor prepared to address. For example, many organizations do not manage, or own their own properties but inhabit facility space managed by someone else. That someone, generally a building

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Now that vacation time is over in the Northern Hemisphere. Did you relax? Unwind? Clear your mind?

Well I sure hope so because the cyber predators have been setting new clickable traps, and sending devious emails to greet you on your return. Also, in your absence cyber predators continued to launch millions of attacks daily across the globe. And many involve ransomware.

The emergence of ransomware is simple to explain. It can be obtained free or easily made. It has a high success rate and generate

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The Delta Model: Who is the Customer

Who Is the Customer?

This is a very central question. The most obvious answer is that the customer is the one who pays. The relevance of this answer is evident, since it identifies who is directly responsible for generating our economic benefits. Therefore, we have to include the buyer as a critical element of our customer base. However, often we shouldn’t stop there, because the customers of our customer, is either as important as, or even more important than, the buyer. We need to relate to tha

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