In an economy driven by real-time feedback, personalized experiences, and intelligent systems, the old idea that value resides in the product no longer applies. Today, value resides in interaction. It emerges not from delivery, but from design. Not from control, but from collaboration. Organizations must now rethink their role—not as producers of value, but as facilitators of Value Creation.
This is the foundation of Service-Dominant Logic (SDL) framework, a model that equips leaders to unders
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