Enrique Suarez Presenting:

OneBankAssure: Customer Intimacy Through Machine




OneBankAssure: Customer Intimacy Through Machine LearningBeath, Cynthia M.
Tarafdar, Monideepa
Ross, Jeanne W.
Working PaperData Management, Analytics, and Use
Enterprise Architecture
IT-based Business Transformation

Abstract: OneBankAssure [a pseudonym] sought to delight its customers by delivering new digital value propositions that exploited new data science and machine learning disciplines. The company created a new organizational unit focusing on these disciplines and funded many new use cases that leveraged them. This case describes the practices of this new unit and recounts the story of the development of one of the company’s successful machine learning use cases. To create fertile ground for the use of machine learning capabilities, the company was also making significant investments in training and culture change, so as to become a more data-driven and evidence-based organization.

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  • Thanks for this informative blog and Machine learning is a subset of artificial intelligence that allows a machine to learn from prior data without having to design it explicitly. The goal of AI is to create a clever computer system that can solve complicated problems in the same way that people can. Learn Data science course in bangalore at learnbay.co and become AI expert as well as data scientist.

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