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Enrique Suarez Presenting:

When Selling is the Worst Way to Win Customers

By:

David Skok

Customers hate being sold to. They don’t mind getting expert help when they want to buy something. But much of the time they are not ready to buy, and one of the most irritating things is to have a salesperson try to get them to buy when they aren’t ready. Unfortunately too many people in marketing and sales positions don’t seem to understand this, and proceed to irritate their potential customers. They don’t

Do you know your Customer? Buying Cycle & Triggers

Enrique Suarez Presenting:

David Skok

Founder of For Entrepreneurs

This article written by David Skok looks at why customers expect different interactions with you depending on where they are in the buying cycle. It also examines how specific events trigger them into a buying mode. It then explains how you can use this information to make your marketing more effective.

The Customer Buying Cycle

A simple way to look at the buying cycle is to break int

Often, hucksters prey on the consumer’s desperation, which is why it’s no surprise that the No. 1 rip-off (at least between 2011 and 2012)) was bogus products promising weight loss.

VICE (vice.com) interviewed psychologist Maria Konnikova about how cyber cons are so successful—even with the most ridiculous sounding bait (Nigerian prince, anyone?).

The bait becomes more attractive when the target is receiving an influx of cyber attention. Sad to say, this trips up a person’s rationale, making them

The Financial Industry Regulatory Authority (FINRA) releases an annual letter outlining its Regulatory and Examination Priorities for the upcoming year. In line with letters and rules from other regulatory bodies such as the SEC, NAIC, and FFIEC, the 2016 FINRA Priority Letter puts the spotlight on risk and control management. What, specifically, are the FINRA priorities of the year? Among other things, “FINRA will focus on the frameworks that firms use to develop, communicate and evaluate confo

I heard these questions on ABC Radio (that is the Australian Broadcasting Corporation) recently. How are these for three great questions you can ask to help you make a decision?

1. What are my options?
2. What is the chance this will benefit me?
3. What is the chance this will harm me?

These were attributed by Dr Norman Swan of the Health Report to some research his partner and others were doing. The research showed that these three questions to your doctor result in much better outcomes. The theo

Learn the Most Advanced Business Strategy in the World

The Delta Model: Putting Customers before Products

Presented by:

Enrique Suarez

http://www.wix.com/suarezenrique/delta

For many years the ultimate goal of strategy has been to achieve a competitive advantage. Organizations have operated more or less as if they are at war with one another, vying only to offer the superior product. But with the interconnection made possible by the Internet and other new technologies, it is clear that this approa

What are you doing to prevent tax identity theft? Do you even know what steps to take? You’d better, because this crime has tripled since 2010, says the FTC.

A report on foxbusiness.com describes tax identity theft as the act of stealing someone’s personal information, then the crook files a phony tax return in the victim’s name to get a refund. The victim will never see it in their mailbox. And that’s only the beginning of the victim’s problems.

First, your complaint that you didn’t get your chec

Conservative estimates of GRC software implementations place the cost at either $200,000 or 50% of total licensing costs, whichever is greater. Even when initial costs are low, many vendors make up for apparent price reductions with professional services, or customizations, required to make the product work. Professional services are so ingrained in the software landscape that many organizations now consider them a necessary evil if they are to reap the benefits of GRC.

But you shouldn’t be payin

Between half and three quarters of all employees have downloaded personal apps to company tablets and phones, according to surveys. At the same time, people are increasingly using use personal phones for work purposes like email, document-sharing and the list goes on.

What does it all mean? Companies must take extra precautions to ensure that sensitive data doesn’t get into the wrong hands.

Protecting your data

Fortunately, there are several steps that a business owner can take to protect the infor

Back in 2009, we blogged about the SEC’s decision to require board-level accountability for ERM. This decision was based on the conclusion that inadequate risk management allowed the regulatory failures that ultimately led to the financial crisis. As we wrote in that post, “boards are now required by the SEC to report in depth on how their organizations identify risk, set risk tolerances, and manage risk/reward trade-offs throughout the enterprise.”

That blog detailed an important ruling: it refe

Richard Werner: Banking & The Economy

Banks have a pivotal function in the economy, they are the main creators of the money supply. In granting or issuing so called 'loans' to their customers they create the money that is essential to make the modern economy work. In fact says Prof Werner: 'there is no such thing as a bank loan' he says what happens is credit creation, when banks make the money (credit ) needed out of nothing.

He explains how the system works, whereby, from a miniscule deposit of

As part of Gemalto’s #ChipAwayAtFraud campaign, I’m being tasked with numerous tasks, some tacky, some essential to living. Gemalto, one of the world’s leaders in digital security, wants a real-world take on the EMV card experience. Which includes the security benefits EMV cards presents. You know EMV; it’s the “chip” credit card that by now, you should have. EMV by the way stands for Euro/MasterCard/Visa. The Euro part essentially means that’s where the card was first deployed.

If you don’t have

Negative Interest Rates Aimed at Driving Small Banks Out of Business and Eliminating Cash: Economics Professor

Source:

Washington's Blog

February 9, 2016

More than one-fifth of the world’s total GDP is in countries which have imposed negative interest rates, including Japan, the EU, Denmark, Switzerland and Sweden.

Negative interest rates are spreading worldwide.

And yet negative interest rates – supposed to help economies recover – haven’t prevented Japan and Europe’s economies from absolutely tanki

Sustainability: Where’s it Heading?

Written by:

Miguel Reynolds Brandão on August 31, 2015

From the public debate over Amazon’s workplace culture to the Security and Exchange Commission’s approval of the CEO-to-worker rule, it’s been an interesting few weeks for those of us who care about sustainable organizations. Clearly people have strong feelings about what companies owe society and how front-line workers should be treated.

When the SEC rule finally goes forward, publicly traded companies will

Many so-called psychics are frauds. But so are some auto mechanics, lenders and roofers. There’s fraud in just about all lines of work.

What we do know is this: There’s not enough evidence to refute paranormal phenomena. Nor enough to prove it beyond a doubt.

And we also know this: There exist scams involving hot and cold readings.

I could give a scam reading to a flamboyant, colorfully-dressed woman (whom I’ve known for only a minute) with big hair, lots of costume jewelry and a supersonic laugh.

I

When it comes to Enterprise Risk Management, there is a lot of jargon floating around, mostly because it’s a unique, rapidly growing industry. Not all of that jargon is necessarily industry-wide; organizations will sometimes use different terms for the same concept.

One example is the phrase risk-informed activities. We haven’t used this exact phrase in the past, but it certainly lines up with our central tenets; risk should be assessed across the enterprise and be a part of everyone’s job descri

Bottom line: If you have a data security policy in place, you need to make sure that it’s up to date and contains all of the necessary elements to make it effective. Here are 10 essential items that should be incorporated into all security policies:

1. Manage employee email

Many data breaches occur due to an employee’s misuse of email. These negligent acts can be limited by laying out clear standards related to email and data. For starters, make sure employees do not click on links or open attachm

Current research suggests that traditional risk management practices involving risk registers and software packages like Microsoft Excel might not be very effective anymore. Events over the recent years, e.g. 9/11, the financial crisis, or the nuclear disaster in Japan, have shown us that current risk management tools are insufficient to cope with (future) undesirable events.

Effective risk management is mainly about people and communication. Hence, we may need a more “human” approach to managing

Written by:

Mark Weinberger, Global Chairman and CEO, EY

Source:

World Economic Forum

As you read this article, you’re one of over 3 billion people connected to the internet right now. That’s nearly half of the people on Earth. Some of these people are shopping, catching up with friends, or, like you, reading the World Economic Forum’s Agenda. Others are managing global supply chains, responding to customer service requests, or building an app that’s going to change the world. As a CEO, I know that

Europe Is Disintegrating While Its Citizens Watch Indifferent

Source:

Originally Published by Inter Press Service

A Superb Commentary from Roberto Savio

Global Research, February 05, 2016

We are witnessing the slow agony of the dream of European integration, disintegrating without a single demonstration occurring anywhere, among its 500 million citizens. It is clear that European institutions are in an existential crisis but the debate is only at intergovernmental level.

This proves clearly that Euro