The marketing industry develops very fast. Each year, new software, new hardware, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the companies of the world. Early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain their positions.
For marketers, it’s crucial to spend time reviewing data from 2015 an




