Younger generations are continuing to encroach on the luxury market, and for brands it is important they get their share. Set to make up 50% of the whole market by 2025, Gen Zs and Millennials are fast becoming key stakeholders in the industry. For luxury brands embedded with longstanding history and tradition, connecting with younger generations presents a new set of challenges.
From February 2021 to February 2022, Gen Z and millennial luxury purchases made up 60% and 63% of the total luxury




