Mature markets, where the customer base begins to stagnate, call for structured Organic Growth founded on a superior Customer Value Proposition (CVP). CVP encompasses all that is gained by customers for the money they pay—material as well as intangible. Customer Value can be articulated by the equation:
Customer Value =
(Product Performance + Service Delivered + Image)/
Price Paid
CVP endeavors can be lacking due to many reasons such as use of incorrect Research Method, misapplication of a corre
Most people believe that the value and impact of the C-level leadership originates from the number of meetings conducted, having the ability to plan for long term, and make key strategic decisions collectively. However, in reality, the C-level seldom works in unanimity to make collective decisions. They often have animosities with each other and lack collaboration and mutual trust.
