This year has started similarly to last with plenty on the airwaves about disruption and the need for innovation and THE strategy before someone else creates a category killer.
The truth is, for every new strategy success story, there is a mountain of non-success stories. Not failures, just failures to come up with THE killer strategy so you become one of those organisations everyone uses as an example of innovation and disruption.
Also, most organisations are not being disrupted as fast and as ro



