It’s funny how everyone wants a great strategy but not everybody wants to deal with the risk of achieving the strategy. I think it is because the following statement is true:
“Risk management is good management.”
Hence most of us will think and sometimes say, “Doing my job is managing risk”. And most of us think we are doing our job pretty well so there’s no need to change, right?
The answer you are most likely to give me is that “We can always get better”. So why do so many people not spend some t