I’ve taken a sales and marketing tool and turned it into a strategy tool that you might find very helpful right now. The concept works like this:
There are a range of possible futures playing out for each of us. None we can be certain about. The further out in time we look the more uncertain the view. Nothing new here. What is our response? Generally, scenario planning and forecasting. The questions you should be asking yourself now is how many scenarios should I be considering and how can I move

