One of the biggest companies in the world, Proctor & Gamble, thought that they could trademark common millennial internet lingoes such as LOL, WTF, and FML. Apparently, the brand thought this would help attract young customers and help the brand restore its lost market share. As bizarre as the marketing strategy sounds, it’s a debate for another day. However, this does raise an interesting question of whether brands can trademark commonly used phrases and words.
Does Apple ring a bell? The techno