This McKinsey article titled The expanding role of design in creating an end-to-end customer experience got me thinking. Dangerous I know, nevertheless this is what I came up with.
I recently blogged about Leading through Complexity and spoke of the need for leaders to add to their business acumen with scientific method and a vivid imagination. With every second person talking about big data I thought it worthwhile applying this thinking to the world of data and I came up with Data by Design.
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