All about Subscription Model

A subscription model is based on the idea of selling a product or service to obtain monthly or yearly subscription revenue. The model primarily focuses on customer retention rather than customer acquisition. Essentially, subscription models pay attention to the way revenue is made, i.e., they look for ways in which a single customer pays multiple payments for prolonged access to a good or service.

Market research subscription services provide a one-off value by offerin

In today’s competitive business world, no one can afford to make mistakes. Well, this is pretty common with the new and young entrepreneurs who lack expertise and skills required to stay in the market.

As a writer, I have observed that most of us lack on the initial stages of development in a business which is WHY most of the start-ups fail before time. To solve this problem and help your business grow I have concluded my advice for all the young minds.

Let’s begin.

Lack of a Direction 

Even if you

Company branding is just one of the main components of your advertising program, particularly when you're making an effort to set up your institution's position in the market. There is no denying the fact that it is one of the important points on which the entire growth of any business depends. Fantastic branding can help position your company to entice the right type of customer for your company. The vital thing that branding is actually about is differentiating yourself. Business branding isn'

Before starting a new business, you need to understand the basic requirements for the business structure. The structure technically decides many factors including the operations, controls and ownership rights. If after the structure assessment, you find the Private Company as aright entity for your business, it’s time to dig in deeper. Let’s find an answer to what are the basic requirements for Private Limited Company Registration in India?

Decide objects and scope

The first step is to consider t

Inspiring breakthrough innovation in business models and solutions is becoming critical for organizations’ existence, as startups through their innovation have been consistently disrupting large organizations globally. To foster innovation, the key ingredient is creating an organizational culture that encourages innovation in all spheres. Every organization, today, aspires to nurture a culture of innovation where employees are motivated to take initiatives that result in the creation of innovati

There isn’t one leadership approach that can guarantee success in every situation.

Leadership necessitates an assortment of methodologies that leaders can use based on the circumstances—ranging from being self-centric to helping the humanity. In order to develop effective teams, inculcate a sense of teamwork, and make a positive impact, leaders need to be aware of the strong points and limitations of their team members and the behaviors that they typically adopt with others. To identify the leade

In these challenging times, it’s no longer enough to target a few, select purchasers and develop products for that clientele. The key ingredient that most leaders overlook while serving their clients is a thoughtful and planned Customer Strategy.

A robust Customer Strategy entails speaking the language of the customers, knowing how to anticipate their needs, working closely with them, and coming up with solutions to problems that have not been stated yet. This necessitates concentrating on develo

Almost every other day, startups emerge and disrupt established companies because of their innovative ideas and business models. This disruption is, primarily, due to the reluctance of big companies to implement a series of strategic and organizational practices required to organize and inspire creativity.

Large firms are, generally, better at implementation rather than innovation due to their long-established ways of doing business and other cultural elements. Their success is owing to optimiza

New market entry provides potential opportunities for organizations to grow. But penetrating a market and establishing a new business is fraught with complications and failure. Attempts at entering a new market often fail, in fact, research suggests that for every successful market entry about 4 fail. The reasons for such high failure rates involve timing, scale, competition, capabilities, and predominantly irrational decision making.

The decision to successfully enter a market necessitates deta

Entrepreneurs usually focus on branding business to increase the visibility and awareness with its customers. As the business grows, it becomes necessary to be consistent in your efforts and maintain a brand which survives every market condition.

The brand is an essence of the business and requires to be promoted in a way that it creates a relationship with the customers and forms a positive image of the business.

Rebranding can be a great way to analyse the worth of your brand in the market and a

According to Michael Henderson, Corporate Anthropologist on Oscar Trimboli’s Deep Listening Podcast, people in the western world like threes because we like balance.

We like Low, Medium and High. We like the Three Little Pigs and Goldilocks and the Three Bears.

We also like it when a salesperson stops at three when telling us about the wonders of their product. Trust and desire builds to three and starts to wane above three. As in, “Why does she need to keep listing stuff? Is there something not g

Bedtime data stories are telling stories about data with data.

Have you ever asked yourself, “Why bedtime stories?”. Maybe you grew up with them and you have kept up the tradition. Maybe you understand they are good for your child’s development, in particular their vocabulary, comprehension and the development of their creative brains. If so, you would be right as evidenced in this research published in the journal Pediatrics.

However, there is more to it than their personal development. You are a

Those of you that know your maths know that an S-Curve can have an exponential portion to its curve but it can’t BE an exponential curve. However, I recently came across a diagram showing a series of S-curves overlaying an exponential curve which to me portrayed something very different to seeing either in isolation. It was in this post by Tim Urban The AI Revolution: The Road to Superintelligence.

There are data miners and then there is data mindset. The former are the people and/or their tools that do the digging through the numbers. The latter is about a whole lot more. 

Last week I blogged about how to help people believe the numbers. This week I am going a big step further talking about four different types of data mindsets and the implications for decision making in an organisation (see figure).   

                                                                                 Data Mi

Decisions are all about emotion, however, numbers are so very important. At the end of the day if the bank balance is zero, no amount of emotion is going to change that. 
When it comes to numbers and decision making there are essentially three positions people take. 

One of the most soul-destroying events that can happen to a company is for a bean counter to be appointed as CEO with a vision that involves cost cutting and not much else. While I am one of the first to hold true to “In God we trust, all others bring data”, I have seen too many companies damaged from a CEO overly focused on cost cutting. A CEO that is dumped within a few years. 

Don’t get me wrong. A focus on costs is important and sometimes dramatic cost cutting is essential, however, as with a

A strategy is of itself a hypothesis. Something that is proved true or false over time.  For more on this, read one of my most popular blogs here: A strategy is but a hypothesis.

In proving your hypothesis, you eventually find out if you are spending on a failed strategy or if you are investing in a successful one.

The key to shifting from spending to investing is to set up your strategy, from the start, so you can measure your spend and your return on your investment each step of the way. This al

We need data we can trust so that we can build trust using data. However, it is not as easy as it sounds. 

Enrique Suarez Presenting:

OneBankAssure: Customer Intimacy Through Machine

Learning

By:

MIT CISR

Learning How to Test and Learn

By: MIT CISR

Author(s)

Ross, Jeanne W. and Fonstad, Nils O.

Type:

Research Briefing

Topics:

Digital Innovation

Business Agility

IT Governance

IT Investment and Portfolio Management

IT-based Business Transformation

2018-02-15

Abstract: To counter pervasive uncertainties in the business and technology environment and prioritize the most strategic innovation projects from myriad options, companies can take a test-and-learn approach to innovation investments. From our analysis of t