Criminals use six basic principles to influence and steal. In the first post we discussed:
- Reciprocation: Do something nice for a person and they will feel obligated to return the favor.
- Social Proof: This is the “It’s okay if everyone else does it” approach.
- Commitment and Consistency: Get someone to verbally or in writing commit to something, and this will increase the chances they’ll follow through.

Robert Cialdini is a psychologist who studied influence for nearly 30 years, condensing his findin






